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Billboards offers a broad degree of flexibility to marketers and advertisers in their campaigns, and are accessible in all sorts of widths and areas. Billboards are often located on roadsides (on bridges or independent stands) and close to high-altitude areas, such as shopping centres, stadiums, and commercial areas.
Types of Billboard advertising :- Static billboards: those usually seen on roadside like tree guard advertising. Tree Guard Advertising is a creative and unexpected way to quickly and artfully advertise your brand. It is highly cost-effective, meaningful & unique. Tree guards are closed metal circular fences that safeguard the trees planted on the dividers of the road, roadsides, gardens inside, etc.
Digital billboards: LED poles & LED screen carrying vehicles that make it possible to show digitally animated advertisements. LED advertising screens display distinctive opportunities for companies to display specific content at specified times. Rich possibilities for content make LED display boards are ideal for efficient brand marketing
People see it :- Billboards are tactically installed along major streets and stop lights, which means that your huge and eye-catching display would always be looked at by the folks.Working constantly.:- As individuals constantly pass by, billboards contribute to repeated exposure. Even though the message is limited, it can hold more in the minds of people because it will always be there no matter what time of day they pass.
Customized location :- Use your billboard destination to reach specific consumers and get the attention of the people, either at a busy market or near a crosswalk. Since billboards are so big and central, if you’re using the correct place, you can easily reach many individuals.
Builds brand awareness:-In building brand awareness, billboards are extremely strong. Since most individuals see the same billboard several times, they remember it and can often identify it with the brand and company later on.
Targets a variety of customers :- Billboards enable businesses with a singular advertising strategy to reach a huge range of consumers. A billboard allows you to reach people instead of spending extra time and money on identifying and researching niche target customer groups.